Motorsports and camera makers Part2!
Because we can’t speak english
I am using DeepL translate, so it may be a strange sentence,
but I would like you to understand
In this column, I would like to share a new discovery about the relationship between motorsports and camera manufacturers.
Please click here to read the previous column.
The relationship between motorsport and corporate sponsorship began in the late 1960s, but since the 1970s it has become an important part of the relationship. In the 1980s it became an integral part of winning races.
We are pleased to introduce the Lotus 97T that competed in the 1985 F1 World Championship. (For reference only)
Like the Lotus 79 introduced in the previous issue, the machine’s main colors are those of the cigarette maker John Player Special.
This time, there is no cigarette maker’s logo because it is a British GP specification. Car number 12 is the car driven by the legendary racing driver Ayrton Senna.
The OLYMPUS logo can be seen on the side pontoons.
The front cowl will also have the OLYMPUS logo above the car number.
The OLYMPUS logo is clearly visible from all angles.
We would like to introduce you to this camera.
OLYMPUS IZM300 QUARTZ DATE
This compact camera, known as a bridge camera, was released three years after we sponsored this Lotus 97T. It was released in 1988.
The relationship between Olympus and Team Lotus ended in 1985.
It is a real shame that the Olympus manufacturer’s logo has disappeared from the Lotus cars.
We look forward to seeing the OLYMPUS logo on F1 cars again someday.
In this issue, I would like to talk about the relationship between motorsports and camera manufacturers.
I hope to write more on this topic in the future.
In addition to the film compact cameras introduced this time, we also sell vintage cameras and lenses, anime goods, and radio cassette players, so please see the URL below.
Cameras & Lenses
Acoustics and others
Vintage Shop Japan Inc. Official Website
Official website (English) URL
Official website (Japanese) URL
Writer Takashi Okumura